1. After six months of collaboration in a consulting format, I set about implementing the strategy that had been created 2. The new strategy was based on diversification of the offer and development of the D2C channel
Sleeper (CMO) 2021—2023 Led marketing efforts, restructured processes and promoted brand value at arguably Ukraine's most successful clothing brand
1. 28 countries, 34 online retailers. Galeries Lafayette, Net-a-Porter, Moda Operandi and many more give a rough idea of the company's representation
2. I managed a team of 20 people with an emphasis on team relationships and creative freedom.
Brand value growth through strategic and organizational changes. New markets, collaborations, performance optimization.
Corporate portal with a knowledge base and instructions for the newcomers.
Complete rebranding, including all types of marketing strategies for departments.
Increased conversions and ROI by developing systems for e-commerce, newsletters and social media.
Increased YoY sales during the financial crisis and war in Ukraine
Increase digital channel revenue through continuous improvement of the UX, managing the development team
Design Business (founder) 2019—present Simplified the process of connecting design agencies and clients
1. Created an updated branding and design system for demo products based on Tailwind.css 2. The launch of ZKSync 2.0 was one of the biggest events in the crypto industry
Commercial Magic (owner) 2019—present Helped raise millions of dollars by creating brands and digital products for startups, fashion companies, etc.
1. Our designers and developers have worked with Conde Nast, Mondelez, Microsoft, and now help small brands in culture, fashion, and technology create an exceptional image.
2. Fuel Finance, Yess, Propertymate — our design helped raise seed-rounds, become Y-combinator alumni, and take startups that have already received investment to the next level
Bad Projects (founder) 2012—2017 Ignited a digital culture revolution in the post-Soviet republics, heading a media conglomerate with 3.5+ million subscribers
1. The heart of the projects was the Badimages photo blog, which I ran from 2012 to 2017.
2. Pavel Durov was our loyal subscriber, while Conde Nast ordered ads from us for Vogue, because our public pages had a much more engaged audience in the fashion segment.